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Mr. Whitman is a proven leader of consumer goods businesses who founded 2x Management LLC to work with leading private equity firms to acquire consumer goods businesses with $25 – $200 million in revenue.
Mr. Whitman comes from an extensive food and beverage background including 12 years at Kraft Foods, last serving as Business Director for the Convenient Dinners portfolio, which included the Taco Bell and DiGiorno grocery products. At Kraft, he led large businesses and enterprise-wide initiatives as well as smaller “orphan” businesses – those that are often disadvantaged and are always highly resource constrained versus traditional Kraft businesses. Mr. Whitman is a strategic, innovative leader with proven results in taking $10 – $400 million enterprises to record levels.
A significant part of Mr. Whitman’s experience with Kraft Foods included leading turn-around efforts on businesses topping the company’s “bleeder list”. While running the Kool-Aid Bursts beverage business, Mr. Whitman led the re-engineering of a $175 million business to radically restructure manufacturing systems, deliver 25% volume growth over two years, achieve share leadership, improve margins by 6 points, and record its first year of profitability.
Mr. Whitman is a recognized leader in new product development, having led many successful introductions including the development of the Philadelphia Snack Bars business, which had first year retail sales of almost $100 million. He also brings significant functional experience in consumer goods, having had assignments in marketing, sales, strategy, operations, and corporate development.
Mr. Whitman earned a BBA degree in Marketing from the University of Wisconsin and an MBA from the J.L. Kellogg School at Northwestern University.
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